There's nobody here but us chickens.

Friday, July 09, 2004

Q: What does a brain do when it sees a friend across the street?

A: Gives a Brain Wave!

Oh yes. You know it, I've hit paydirt. A web site that seems perfectly pitched at me: Neuroscience for Kids. Joy. I'll alert you to a piece comparing Neuroscience research to "Survivor"; which gave a 2000s spin to a well-recognised fact:
To stay in the television game, survivors must avoid being voted out. One way to avoid banishment is to gain "immunity" by winning an immunity challenge... For scientists, immunity is tenure.
Quite. The similarities end at some point:
Neuroscientists are not competing for a million dollars.
No shit, sherlock. Only, if you're a neuromarketer....

What's a neuromarketer? I'll tell ya tomorrow.