Is the world ready for more brownish sugar water?

This summer will see the launch of a new kind of Coke, which should shake people out of their daily stupor with its radical notion of a soft drink with less calories. Yes, less calories. Who would have thunk it?

To be fair, it is selling itself as having "that great Coca-Cola taste"; that would firmly distinguish it from Diet Coke then. But I'll leave final arbitration to my brother, kingpin of the coke-drinking world. If he'll switch then they're on to a winner.